Corporate Social Responsibility

Business Value Chain

Analysis of stakeholders in the business value chain

This strategy was applied over the last year in line with future business trends with the aim of continuing to promote digital knowledge for staff and to develop digital products and services for clients, partners and stakeholders. This was also geared towards increasing values for the organization and stakeholders in a sustainable way. In 2022, the conclusion of the performance are as follows:

1. Promoting digital skills to staffs (Upskilling & Reskilling)

The Company gave importance to knowledge development and digital skills in response to rapid change to drive the business and uninterruptedly create value and growth. In 2022, there were two key action plan/activities as follows:

• 1.1 Action Plan to Grow Our Talent for the Future Organization in the Digital Age

  
  

  Although the Company got impact from COVID-19, we still value the continuous personnel development so the personnel can endure rapid changes and a tomorrow organization in the digital age. The Company focuses on 3 main competencies: (a) Reskill, (b) Upskill, and (c) Agile Thinking.

  Results and Impacts

  In 2022, the Company developed competency tools to apply in the operation and develop the personnel through 19 public, private, and online courses: for example, Digital Event Strategist (DES) 2022, Metaverse 2.0, and Digital Transformation Leadership, etc.

• 1.2 PICO’s Knowledge Sharing: Creating the future learning environment

  The Company values the creation of a tomorrow learning environment. Therefore, the Company has transformed into a digital-learning friendly environment and created an open-minded and opinion exchangeable atmosphere and society to develop ideas that will endure digital business.

  Results and Impacts

  Throughout 2022, the Company continuously organized complimentary activities for the employees to have an opportunity to present and share digital technology knowledge and experience through online seminars or Knowledge Sharing Session, such as Mastering Digital Leadership and Digital Alert. 

2. Improving products and digital services to increase economic value in a sustainable way

The Company has applied Experience-led, Digital-first policy as a foundation to determine digital product and service development strategy including Hybrid & Virtual Event Management and Experience Learning Center with Digital Integration. This is to offer service, communicate, provide significant values, and give more unique experience to continuously support and exceed expectations from customers and business partners, despite the challenging and limited situation, to add the value on the customer’s brand and organization and add economic value to sustainable business operation.

Results and Impacts

This year, the Company is proud to be trusted by customers as a part in delivering project value which sustainably add economic value through Hybrid & Virtual Event Management with Digital Integration service including 2 activities:

1) Hybrid & Virtual Event Management

• “STARTUP x INNOVATION THAILAND EXPO 2022: SITE 2022” on the theme “Reconnecting the World”, organized by the National Innovation Agency (NIA) and held on 22 - 25 June 2022 at the Innovation Park, National Innovation Agency (Public Organization). The company was entrusted by the National Innovation Agency (NIA) in hosting a hybrid event for the 7th year, which combines the Metaverse and Web 3.0 as the main event channel. There were some physical exhibitions in which the NIA offered as new experiences for visitors in a full-scale virtual world format or Metaverse, consisting of 4 main activities: Forum, Opportunities (Market Place, Business Consulting & Matching), Show, and Awards. Visitors could also create their own Avatars and seamlessly experience various activities in the virtual world in parallel with the physical one. The company was committed to taking responsibility for planning, designing and developing the project as follows:
  • Creative planning, designing and developing projects using Web 3.0 and Metaverse technology as part of the event space
  • Creating a Web 2.0 platform to be a center for public relations, register for participating in the event, joining to the discussion and business negotiation sessions, or get advice from the country's leading mentor.
  • Designing stages in various meeting rooms, changing the backdrop to a large LED screen in replace of the traditional wooden structure, making the VDO & Motion Graphic be in line with each topic of the meeting and look more interesting than just the graphics
  • Creating a new experience by adding a gimmick for activities to create engagement through gifting by creating a special NFT of the SITE 2022 event and giving it to the participants to store in the e-Wallet as a gift.

  The arrival of the Metaverse had created real-time engagement between the organizers and participants as well as a new experience for the participants, such as talking to speakers through the Metaverse Forums, viewing products and services in the Metaverse Marketplace. This also made us receive overwhelming feedback from people in the industry, both startups and innovations, which helped support the trend of organizing events in the form of Immersive Technology to get continuous attention. The National Innovation Agency (NIA) therefore shaped the platform to be a mechanism for creating innovation and developing an innovation ecosystem for Thai businesses that connect to the cities of innovation from around the world.

• HackaThailand 2022 Online Platform | TRUE Digital Park, held between July 2021 - April 2022, was a project to help find a way out for Thailand by cultivating digital knowledge for the new generation and invite them altogether to help find out a way to make Thailand grow exponentially. This aimed to disseminate and raise awareness, upgrade the digital skills of the people in order to support changes in economic structure in the New Normal era as well as stimulate awareness among the economic and social sectors that a digital world can create opportunity and make everything possible through 3 main activities: HACKaTHAILAND Online Learning Platform, HACKaTHAILAND Competition & Beyond Hackathon and HACKaTHAILAND Hybrid Exhibition.

  The company was entrusted for taking responsibility as follows:

  • Creative planning: designing and developing projects using the Hybrid Event approach by creating a website to be a central platform for publicizing the event, registering to learn new skills online through the E-Learning platform and gather teams to compete and join online workshops before entering the Hackathon round, which returned to be organized as a physical event for more than 168 hours.
  • Physical Event: using a strategy to design and create events by reducing the use of wooden structures and PVC Graphic, starting from the design process by using steel frames, trusses, ready-made Maxima and Pifex exhibition frames, including switching to Vinyl Graphic that after the event can be recycled into other products.
  • Stage design in various meeting rooms: changing the backdrop to a large LED screen in replace of the traditional wooden structure and making the VDO & Motion Graphic be in line with each topic of the meeting and look more interesting than just the graphics.

  HACKaTHAILAND Competition & Beyond Hackathon Event did indeed create a phenomenon through bringing in more than 500 new generations with ideas and 100 teams come together to solve big problems at the national level in driving 3 main industries: Agriculture, Tourism and Industrial and Logistics.

2) Developing Experience Learning Center with Digital Integration

• Digital Pops

  Today, computer science is an integral part of life that is relevant to the well-being of people. Information Technology Museum which is part of the National Science Museum Organization (NSM) has handed important opportunities to the company in the development of the presentation, content development, and By-product of the Digital Pops Exhibition. This exhibition will be a part of learning about computer and digital technologies that will meet the lifestyles of the future. This 500 square meter space consists of 7 main exhibitions: 1) Computer 2) Logic and Algorithm 3) Coding 4) Programming 5) Quantum Computer 6) Digital Literacy and 7) Hello World. The learning in the exhibition is designed to focus on the participation of visitors through interactive systems and various experiments such as interactive programs where visitors can actually try to write code, interactive floor projection presentations to enhance learning program, and transferring knowledge and understanding through multimedia media such as an open Mini Theater or presentation in the form of installation art that will provide knowledge and act as a photo spot as well.

PICO (Thailand) recognizes the importance of and the necessity to protect data and ensure the trust of the client, consumer, and stakeholders in response to the digital era and business sustainability. Therefore, in 2021, the company devised measures to protect personal data (Personal Data Protection Act: PDPA) to ensure reliability and safety in protecting the personal information of clients, partners and stakeholders while minimizing risks to ensure sustainability in business. Throughout 2022, range of activities including sharing sessions on Internal Audit ISO & PDPA processes, were carried out to increase knowledge based on the Personal Data Protection Act B.E. 2562 among the staff and company’s stakeholders in preparation for the Go Digital business development. (For more details, see “Risk Management”)

For more than 15 years, PICO (Thailand) continued to adhere to the strategies to sustainably improve the quality of Thai education though sustainable teacher development based on corporate development policy and sustainable society. By creating shared values for society, the company is committed to Creating Impactful Content Knowledge and Experiences-led with Digital-first for Empowering Better Community and Sustainability. To achieve this, the company set up an Education Communication Department tasked with carrying out important missions related to education, to take responsibility for improving the quality of education by enhancing the professional development of teachers based on knowledge and research, and to sustainably strengthen networks at all levels.

Although Pico (Thailand) faced challenges and limitations in face-to-face communication in 2022 due to the spread of COVID-19, the company adapted business strategies and forms of communication by employing a “Go Digital” approach in communicating its educational components more widely, thus creating a positive impact on its target audience and society as a whole.

In line with the CSV concept of a sustainable organization, the company developed Education Communication, a digital platform focusing on the professional development of teachers. Initiatives such as EDUCA and Teachers as Learners aimed to help and support learning for teachers and other educators to efficiently adapt to the crisis, and communicate and spread knowledge in digital content form on digital platforms through three main activities:

1. EDUCA x Mahidol Kids: Think for Teachers | Online teacher professional development seminars on digital platforms
2. EDUCA Online Festival 2022 for the 15th Annual Congress for Teacher Professional Development and National Education through online platforms | Season 3
3. Knowledge communication activity for teaching and learning development | Season 3

The results are provided in diagrammatic form below.

1) EDUCA x Mahidol Kids: Think for Teachers | Online teacher professional development seminars on digital platforms

The “Mahidol Kids: Think for Teachers” program was initiated in 2022 under the cooperation between the platform for educational and professional development of teachers, EDUCA by Pico (Thailand) Public Company Limited and Mahidol Channel in the Mahidol Kids channel. Due to the difficulty in learning management during the COVID-19 and the importance of quality learning resources for child and youth development, both host parties were therefore in partnership in organizing the "Mahidol Kids: Think for Teachers” program, which was also a preparation for teachers before the first semester started in the upcoming academic year 2022.

The purposes of the program are to raise awareness and publish its various contents on the Mahidol Kids channel, which is a quality learning platform to be known among Thai teachers and educational personnel; as well as to be a guideline for the target group to apply it to their learning management in their classroom in their own contexts in response to the challenges of learning management in the future, no matter in what form.

The activities of the "Mahidol Kids: Think for Teachers" program were held on Wednesday, May 11, 2022 in the Online Events and Video On-demand Workshops on the EDUCA platform (www.event.educathai.com/mahidolkids), which were divided into two activities: 1) Live Sessions on the day of the event and 2)Video On-demand workshops of 5 stories (Able to be watched later). Those teachers and educational personnel interested in these could make a registration to attend the event and receive participation certificates according to terms and conditions for free of charge.

Results and Impacts

2) EDUCA as an online platform model for the 15th Annual Congress for Teacher Professional Development on October 18 - 20, 2020

In 2022, the 15^th Annual Congress for Teacher Professional Development was held by EDUCA on the theme “Value Creation…Learn For Life”, which is the national annual event of teacher development on digital platform via www.educathai.com.

In line with the Content and Community Strategies, EDUCA is committed to connecting and sharing new knowledge for all stakeholders including teachers, school principals, school faculties, educators from teacher institutions in Thailand, local management-level executives of the education industry, policy makers, and educational institutions. The company partnered with over 20 entities from the private and public sectors to host the event and invited 300 leading local and international lecturers to participate.

ECUCA 2022 was co-hosted by the Faculty of Education, Chulalongkorn University, the Faculty of Education, Khon Kaen University, the IRDTP for ASEAN, Khon Kaen University, the Faculty of Learning Sciences and Education, Thammasat University, the Office of the Education Council, the Faculty of Education, Kasetsart University, the National Science Museum, the Thai Association of Science and Technology Education, and the Department of Juvenile Observation and Protection, Ministry of Justice, as well as many other co-hosts. EDUCA organized small group seminars and workshops in video on-demand format on 50 topics 50 as well as a forum for principals under the concept of “Change for creating more value to schools, teachers and students by the school principals” and webinar activities throughout 3 days.

The main activities of the event were held to create value for life and economic value for students under the theme “Value Creation: Learn for Life”, between 18 – 20 October 2022 to transfer and exchange knowledge on professional development of teachers as well as to adapt teaching and learning approaches during a crisis. Nevertheless, the period for viewing online seminars in the form of video on-demand was extended until November 30, 2022, in order to fully support the target audience by allowing them to learn anywhere anytime, reduce the education gap in accessing knowledge during the crisis, build a society based on continuous learning and create positive and sustainable impacts on society.

Results and Impacts

3) Online Knowledge Communication on Teaching Development | Season 3

In 2022, the Education Communication Department implemented Knowledge Communication activities to enhance learning and teaching during the crisis for the third year running. Conducted as part of the “Content and Community Strategies”, the activity also focused on allowing teachers (Users) to analyze and develop knowledge that was updated and relevant to the current crisis through digital content for sharing knowledge about teaching development as follows:

1. Live programs, "Awakening Monday, revitalizing the virtue in the teacher before class”, “EDUCA Online Workshops” and “Teacher Tonight: Q&A sessions for teachers”, were arranged for those who participated in discussions with experts at the national level to share guidelines for developing and adapting teaching and learning approaches under the crisis as well as to help support the learning of teachers, principals and relevant educators including parents and the public from January to September 2022 in 70 episodes via EDUCA Page's social media channels.
2. 6 online magazines and documents compiling online teaching techniques from around the world.
3. 100 online articles and more than 300 infographics from November 2021 to October 2022, communicated through EDUCA's social media channels and website www.educathai.com.

Results and Impacts

The result of the knowledge-sharing activity through “Digital Knowledge Communication on Teaching Development | Season 3” in its third year through Live programs, online articles, magazine, and infographics drew a high level of interest and views on online platforms from target audience such as teachers, school principals, educators, students’ parents, and general public throughout the past year as follows:

The company brought forward its “Experience-led, Digital-first” approach and used it to formulate strategy. Besides developing strategy, PICO (Thailand) also applied it as a foundation for developing and providing knowledge communication to create broad impacts and value for society. In 2022, the strategy to develop learning centers was devised by combining various formats to support society in sustainable learning.

Results and Impacts

Pico Thailand is proud to have been entrusted by our clients to provide services in knowledge communication as well as experience in a digital format and to transfer knowledge to society through key projects, namely:

• Mahidol Channel

  Mahidol Channel is a knowledge platform packed with content on health, food, and exercise topics by professors and medical experts from various faculties of Mahidol University. The content is available on website and social media sites such as YouTube, Facebook, Line, and etc. For the 10th year running, the company has been trusted to create content and provide knowledge communication, and has jointly developed content for new programs for Mahidol Kids Channel to create new experiences and serve the needs of society during the crisis.

In the previous year, Mahidol Channel has very well received recognition and has over 1,220,000 followers and 242,109,740 views on all social media channels. Since its launch, more than 3,000 videos have been produced.

1. Personnel’s Quality of Life Development Activities

Although the situation of the COVID-19 in the past year has improved, the company continues to focus on enhancing the quality of life of personnel and taking care of their health as it has always done by setting various measures to ensure that employees are safe and still have annual employee health checks to take care of the health of employees, along with activities within the company to encourage employees to relax and have good health. In addition, the company also places importance to partners who participate in the business of the company by educating them on safety in operations so that employees of partner companies have the same good quality of life.

Results and Impacts

Employees receive comprehensive preventive care against the spread of COVID-19 and annual health check-ups, along with taking part in health care activities and activities to balance work.

2. Pico Hygienic Canteen Project

The company acknowledges the importance of supporting the community and local economy in all circumstances. Therefore, a space has been created for the community to run their businesses and generate income, as well as share happiness between employees and the community.

Results and Impacts

Under Pico Hygienic Canteen Project, the company advised and provided guidance to food and beverage vendors, and assisted them to continuously operate the business in a safe manner with food quality control and creative dishes.

The strategy for environmental management encouraged engagement from employees and stakeholders through the sharing of knowledge on the environment and arranging activities to raise awareness about environmental preservation called “3R”, Pico Global Care in Action, and “Saan-Rak” Calendar Project.

1. “3R”

The company brought forward and adjusted Pico Group’s environmental policies (Pico Eco) in accordance with the company’s current situation. The company raised employee awareness and engagement in environmental management by integrating work and daily routines. The “3R” policy consisted of Reduce, Reuse, and Recycle, was implemented over the past year as follows,

REDUCE

• Project “Think before You Print” aimed to encourage office paper reduction by decreasing the printing of email materials. Each employee has a message “THINK GREEN. Please think before You Print” in their e-Signature. Moreover, in support of this project, the company added a new function to printers which required employees to enter their employee ID before printing. The function helped reduce the use of office paper and printer ink from unintentional orders.
• Delivering project reports in a soft copy to the client to reduce paper and other resource use has been implemented for some major clients.
• Reducing energy use in the office was designed to drive long-term awareness which involved collaboration from every stakeholder such as e-Leaving, an online leave request system, to reduce used paper and increase efficiency of human resource management.
• Reducing waste and water usage was introduced to encourage employees to bring their own drinking containers to receive discounts on purchases, thereby reducing waste from used paper cups in the office.

REUSE

• Utilizing reusable structures, materials, tools, and equipment for designing and creating works for clients such as Pico Dome helped reduce logistics cost, construction cost, and waste from construction and deconstruction. Moreover, the company advised clients to use reusable structural works and decorations to reduce costs of the company as well as of the client. In 2022, the company has also sponsored an art exhibition project, AMSA CO X SCOME Art Exhibition “LGBTQA+”, reflecting gender diversity and medical roles by Asian Medical Students' Association of Thailand which was held from September 27 - October 9, 2022. We have supported this art exhibition by providing reusable structures, materials and equipment from finished old projects.
• Project “Give Me a Second Chance” was a campaign that encouraged employees to use both sides of a sheet of paper by reusing the blank side of one-sided used paper. The aim was to reduce paper consumption and office waste. With employee cooperation, office paper usage has been reduced.

REUSE

• Recycling office waste was classified into three types:

1. Recyclable waste such as glass bottles, plastic, paper boxes, and shredded documents
2. Double-sided used paper that did not contain confidential information
3. General waste

The company managed the recyclable waste by selling it to scrap buyers. For the double-sided used paper, the company collected and distributed it to other institutions for other uses. As for the general waste, the company disposed of it as a common method of waste disposal.

2. PICO GLOBAL CARE IN ACTION

Pico (Thailand) and its subsidiaries execute under the environmental policies of Pico Group. As part of the policies, the campaign “Global Care in Action” is annually organized by Pico (Thailand) and Pico Network branches worldwide, and this year, all Pico Network branches collaboratively participated in turning off lights and electronic devices to save energy on March 26, 2022. Following this, electricity savings equivalent to more than 480 hours were generated. Therefore, the company aims to extend this campaign to the employees’ daily routines.

3. “Saan-Rak” Calendar Project

“Saan-Rak” Calendar Project intends to encourage employee engagement in enhancing and supporting society by gathering used calendars each year from employees, partners, and any stakeholders for donation to the Educational Technology for the Blind Center to be used as materials for making products for the blind. Over the past year, the company collected 100 calendars from employees and donated them to the Educational Technology for the Blind Center.

The company was committed to apply a circular concept to achieve sustainable business operations, known as the BCG Model: Bio-Circular-Green Economy in various dimensions of services since last year; resulting in the year 2022, the company was entrusted to be responsible for the following projects:

1. APEC BUSINESS ADVISORY COUNCIL (ABAC) 2022 and APEC CEO SUMMIT 2022

The company started to apply a circular concept to achieve sustainable business operations, known as the BCG Model: Bio-Circular-Green Economy to the international projects “APEC BUSINESS ADVISORY COUNCIL (ABAC) 2022 and APEC CEO SUMMIT 2022”, which were held on 14 - 18 November 2022 at the Athenee Bangkok hotel / Museum Siam / River Park, ICONSIAM / Royal Paragon Hall under the main theme of the event "Embrace Engage Enable" to embrace new opportunities, engage more collaboration, and enable new possibilities with the goals of accelerating recovery as well as placing importance on resuming the economy stimulus.

The company was entrusted to be responsible as Turnkey Local Organizer Services starting from planning, creatively designing the theme of the event, Logo and graphics for further communication, as well as carrying out operations within the event and all receptions as follows:

• For creative planning, design and construction, the company took the concept of waste reduction after being used from the event seriously. For example, reducing the use of wooden structures and PVC Graphic starting from the design process, using steel frames, trusses, ready-made Maxima and Pifex exhibition trusses, as well as changing to use Vinyl Graphic that after the event can be recycled into other products.  
• For the stage design in various meeting rooms, the company changed the backdrop to a large LED screen in replace of the traditional wooden structure and made the VDO & Motion Graphic be in line with each topic of the meeting and look more interesting than just the graphics.
• The company applied the Digital Signage in the exhibition, sponsors of the event and direction signs in the event to help reduce building structures and graphics.
• For the part of the meeting management, the company was in partnership with the hotel using glass bottles to help reduce the amount of plastic bottles.

This event helped spark ideas that drive the BCG economy and support the development of innovations related to the circular economy in sustainable business operations from the local level to the international economy to reduce both short-term and long-term environmental impacts.

2. Inclusive Growth Day 2022 Empowered by OR

Last year was the first time that the PTT Oil and Retail Business Public Company Limited (OR) – PTT Group, organized the event “Inclusive Growth Day 2022 empowered by OR” on 22 – 24 July 2022 at the Bangkok Convention Center, Central World, 22nd floor, to pitch the "Opportunity" for growing sustainably together. There were forums, exhibitions and activities based on the concept and projects that drive business and society, network and support Thai entrepreneurs to grow together. The activities in the event were as follows: Opportunity Stage, a stage for exchanging visions of opportunities from leading speakers, both from the public and private sectors, and the Seamless Mobility, All Lifestyle in one App, Global Market, OR Innovations exhibitions, including the exhibition of booths from the new generation of startups in Thailand.

The company was entrusted with organizing events starting from planning, design and construction under the concept of driving sustainability by promoting the Circular Design approach in order to carry out activities and ensure readiness for services, focusing on smart design and creativity with the “Zero Waste” to reduce, eliminate and use materials that are environmentally friendly as much as possible as follows:

• For creative planning, design and construction, the company took the concept of waste reduction after being used from the event seriously. For example, reducing the use of wooden structures and PVC Graphic starting from the design process, using steel frames, trusses, ready-made Maxima and Pifex exhibition trusses, as well as changing to use Vinyl Graphic that after the event can be recycled into other products.
• For the stage design in various meeting rooms, the company changed the backdrop to a large LED screen in replace of the traditional wooden structure and made the VDO & Motion Graphic be in line with each topic of the meeting and look more interesting than just the graphics.
• Reducing the distribution of documents in the exhibition booth. Visitors can choose to receive an e-brochure by scanning a QR Code instead.